73. Scaling ABM with Precision

Anna is a self-proclaimed ABM nerd with a passion for designing and executing complex, multichannel ABM programs. As the leader of the ABM department at Influ2, Anna has driven exceptional results, including a 123% increase in ABM-influenced revenue in 2023.

Her ABM journey began at Shelf, where she worked with a talented team to achieve 4x ARR growth through a carefully crafted account-based go-to-market approach.

Watch this episode and learn:

• How to implement ABM in a channel-first business model

• Why customer expansion is at the heart of ABM success

• The power of creativity and personalization in ABM campaigns

• How to align Sales and Marketing to overcome ABM challenges