CIM Marketing Podcast

CIM | The Chartered Institute of Marketing
  • 4.3 (26)
  • MARKETING
  • MONTHLY
CIM Marketing Podcast

The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.

  1. Are CMOs set up to fail?

    3 DAYS AGO

    Are CMOs set up to fail?

    In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.  Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre. Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos.  This podcast will:  Reveal why CMOs struggle to secure a seat at the top tableShow why marketers must be strategists as well as storytellers Explore the key tips for bring marketing to the heart of the company  Listen now to find out more.   Gain even more insights into marketing topics on the CIM Content hub now.

    38 min
  2. SNEAK PEEK: Are CMOs set up to fail?

    16 MAY

    SNEAK PEEK: Are CMOs set up to fail?

    In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.  The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre. Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

    1 min
  3. Episode 106: Catalyst preview: Marketing’s professionalism problem

    17 APR

    Episode 106: Catalyst preview: Marketing’s professionalism problem

    Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more...   In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst, alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Discover key insights from the recent CIM study, originally featured in our "Big Conversation," and learn actionable strategies for marketers to elevate the profession's reputation. Plus, get a sneak peek at the exclusive content in the latest issue of Catalyst where we cover everything from navigating cookie compliance to the intricacies of pharmaceutical marketing. Don't miss our inspiring profile on Simon Gunning, CEO of CALM, whose remarkable career journey from music management and BBC executive roles to leading a digital ad agency – highlights the power of partnerships and creativity in driving cultural change. This podcast will: Preview the new issue of Catalyst magazine Explore why marketing is facing a professionalism crisisShow why innovation in marketing is a risky business

    43 min
  4. Episode 105: World Book Day special

    6 MAR

    Episode 105: World Book Day special

    Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book. Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process. Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.   This podcast will: Show how great ideas can become great marketing booksReveal marketing authors’ tips for writing your own bookHighlight recommended reads from expert marketing writers

    38 min
  5. Episode 104: WFH, RTO and talent trends

    18 FEB

    Episode 104: WFH, RTO and talent trends

    This podcast will:  Ask whether the return-to-office trend is a short-term blipShow how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution

    35 min
  6. Episode 103: How AI can supercharge your 2025

    30 JAN

    Episode 103: How AI can supercharge your 2025

    AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption. This podcast will: • Show how AI can eliminate mundane tasks and save time and money • Explore how AI adoption can unleash marketers’ creativity • Reveal why young marketers are driving AI change in marketing  This episode features: Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM

    37 min
  7. Episode 102: How to gain customers’ trust

    11/12/2024

    Episode 102: How to gain customers’ trust

    This podcast will:• Explore the factors that foster trust with your customers• Show why brands use Christmas to gain trust throughout the year• Reveal the trade secrets of building brand loyalty in your company Featuring Alicia Skubick, chief customer officer, Trustpilot.

    34 min
  8. Episode 101: The new secrets of LinkedIn success

    13/11/2024

    Episode 101: The new secrets of LinkedIn success

    The new secrets of LinkedIn success This podcast will: Reveal the secrets of LinkedIn’s new algorithm  Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate posts

    35 min
See All (108)

4.3
out of 5
26 Ratings

About

The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.

Information

  • Creator
    CIM | The Chartered Institute of Marketing
  • Years Active
    2019 - 2025
  • Episodes
    108
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    CIM Marketing Podcast

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada
OSZAR »