Commerce Experience

Bloomreach
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Commerce Experience

Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI. Meet Your Hosts: Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce. Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation. Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.

  1. 2 JAN

    Why Aren’t More People Talking About Mental Health in E-Commerce?

    81% of working adults believe employers should prioritize employee mental health, yet 77% feel it's not discussed enough. In this episode, Roxy and Elena dive into the critical intersection of mental health and workplace culture in the high-pressure world of ecommerce. They explore how to navigate the chaos of Black Friday, create a culture of openness and flexibility, and take actionable steps to prevent burnout — all while ensuring long-term success for your brand. TL;DR: Strategies to combat burnout in ecommerceThe mental health impact of unrelenting consumer demandHow employee wellbeing drives long-term customer satisfaction

    15 min

  2. 19/12/2024

    What’s Fueling the $1.5 Trillion Subscription Boom?

    Subscriptions are everywhere, from streaming services to pet supplies delivery — and they’re changing the ecommerce industry in ways we couldn’t have imagined even 20 years ago.  In today’s episode of Commerce Experience, Roxy and Elena examine the world of subscription models and how brands are building loyal customers (and recurring revenue streams) with convenience and predictability. But as competition grows, so do the challenges of standing out and keeping subscribers engaged and interested in your services. Is there a secret behind successful subscriptions? And what does it take to win over the notoriously fickle modern customer long term? TL;DR:How subscription models have transitioned from novelty to a cornerstone of modern ecommerceThe balance between predictable revenue benefits and the challenges of churn and customer fatigueProven strategies to attract, engage, and retain loyal subscribers through personalization and consistent value

    25 min

  3. 05/12/2024

    Can Fast Shipping and Sustainability Coexist in Ecommerce?

    With one-click orders and two-day shipping becoming the norm, how can companies align with these consumer expectations while embracing sustainability? In today's episode of Commerce Experience, Roxy and Elena chat about the sustainability landscape in ecommerce. They highlight cost-saving and eco-friendly strategies while discussing how brands, like Patagonia and IKEA, are embracing sustainability through initiatives such as buyback programs. TLDR  Exploring the balance between rapid delivery and eco-conscious strategiesUnpacking how leading brands weave sustainability into their DNAHow AI innovations are revolutionizing green business practices

    25 min

  4. 21/11/2024

    One-Click Checkout: How Simplified Payments Supercharge Shopping

    Online payments are rapidly becoming more seamless, and the question is: Is your brand keeping up? As consumers increasingly demand convenience, simplified payment options are not just a preference; they're reshaping the future of ecommerce transactions. In this episode of Commerce Experience, Roxy and Elena discuss the evolving landscape of online checkouts, from one-click purchasing to MasterCard's bold initiative to eliminate manual card entry by 2030. The two also explore how these advancements are transforming shopping experiences on a large scale, making it easier and faster for consumers to complete their purchases (perhaps, too easy!). TLDR MasterCard's initiative to phase out manual card entry by 2030 and its impactHow innovations like digital wallets and one-click shopping are streamlining consumer transactionsThe effects of streamlined checkouts on consumer behavior and retail strategies

    29 min

  5. 07/11/2024

    The Ozempic Craze Is Reshaping Commerce: Here’s How

    Brands and retailers are experiencing a shake-up unlike any before, driven not by tech but by the growing use of weight-loss medications like Ozempic and Wegovy. With millions of Americans turning to these GLP-1 medications, supplement stores, including GNC and Vitamin Shoppe, are just a small fraction of businesses, racing to tap into the trend. In this episode, Roxy and Elena explore how retailers are adapting their strategies, from redesigning store layouts to targeting new customer segments. They’ll explore the ripple effects these medications have on consumer behavior, the challenges and opportunities, and what they mean for the future of industries, such as health and wellness, food and beverage, and beyond. TL;DRHow GNC and Vitamin Shoppe are rethinking their store layouts to appeal to GLP-1 usersThe wider industry reaction — from Walmart to Nestlé — to shifting consumer habitsThe market potential and concerns around GLP-1 medications and their influence on retail strategies

    27 min

  6. 24/10/2024

    Marketing on Roblox: The Next Big Thing or Just Hype?

    Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, and Paramount are crafting virtual experiences to build brand awareness among younger audiences. With marketers feeling the pressure to be everywhere at once, our co-hosts ask the critical question: Is it truly effective to be on every, single marketing channel? TL;DR Roblox’s emergence as a key platform for brand engagement, driven by the growing demand for experiencesTips for experimenting with, navigating, and optimizing your chosen marketing channelsData’s role in understanding your audience and making impactful, personalized marketing decisions

    24 min

  7. 05/09/2024

    Private Labels: A Glimpse Into Walmart’s Playbook

    With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods, chat about their personal favorites — like Target’s 50+ private labels — and explore how these products offer quality to consumers at a lower cost to brands, as well as increased personalization, improved customer loyalty, and more. TLDR The rise of private-label brands and notable examples in the grocery industry and beyondThe role of consumer data in creating personalization for successful private-label productsWalmart’s launch of Bettergoods and the strategy behind the company’s first private brand food launch in 20 years

    20 min
  8. An Executive-Level Breakdown of AI’s Impact on Search

    22/08/2024

    An Executive-Level Breakdown of AI’s Impact on Search

    In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way consumers search online. When the customer is granted a more personalized and relevant shopping experience, it’s better for both the customer and the brand — Xun breaks down exactly how AI can assist commerce professionals in achieving that goal. TLDR How LLMs and vector technologies help search accuracy and personalizationWhy intent, product performance, and sophisticated algorithms improve ecomm searchThe ways merchandisers can tap into AI to make product discovery a better experience

    44 min
See All (97)

5
out of 5
5 Ratings

About

Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI. Meet Your Hosts: Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce. Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation. Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.

Information

  • Creator
    Bloomreach
  • Years Active
    2020 - 2025
  • Episodes
    97
  • Rating
    Clean
  • Copyright
    © Bloomreach
  • Show Website
    Commerce Experience

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