Toyota Hilux trucks - why are they popular online and in war zones?

In April of 2024, a group of aid workers were killed by Israeli Defense Forces while bringing food to Central Gaza. The IDF had alleged that its military analysts had identified a gunman on top of one of the trucks carrying supplies, suggesting it was a military vehicle, not an aid vehicle.

In the online debate following the event, a familiar trope popped up: arguing over whether one of the aid trucks a Toyota Hilux. The reason? In military conflict around the globe, the Hilux is a familiar character. Whether you're a U.S. designated terrorist group, a "freedom fighter," or someone else involved in direct armed conflict, you probably know about the Hilux.

Endless Thread wanted to know why, and how, this happened. So we took a journey beyond America's commercial pickup truck identity to understand why beyond our borders, the Hilux is the truck of choice.

Credits: This episode was produced by Ben Brock Johnson and Dean Russell.  Mix and sound design by Paul Vaitkus. It was co-hosted by Ben Brock Johnson and Amory Sivertson.