EGN Podcast #47: Anna Graf from Arvato Systems, on generative AI and the future of e-commerce innovation

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.

In this episode, host Efe von Thenen dives deep into the transformative impact of generative AI on the e-commerce industry with our guest, Anna Graf, Innovation Lead Emerging Tech at Arvato Systems. Anna’s extensive experience in AI, web3, AR/VR, and NFTs has made her a driving force in helping businesses navigate the complexities of modern technology and unlock new opportunities.

Throughout the episode, Anna shares her expertise on how generative AI is streamlining operations, enhancing customer experiences, and enabling businesses of all sizes to thrive. She highlights practical tools like Co-Author, which are revolutionizing product information management, compliance, and marketing strategies. By cutting through the noise of AI hype, Anna explains what’s truly working today and what’s on the horizon to reshape the industry.

We explore the integration of physical and digital commerce, revealing how technologies like augmented reality (AR) and virtual reality (VR) are creating immersive shopping experiences. Anna also discusses the importance of personalized customer journeys, the role of loyalty programs in strengthening relationships, and how e-commerce businesses can prepare for a future defined by innovation.

In addition, Anna opens up about her journey as a woman in tech, navigating a male-dominated industry while building collaborative networks. Her insights on the power of curiosity, partnerships, and knowledge-sharing are both inspiring and practical for anyone looking to grow in the tech-driven e-commerce space.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

Timestamps:

(00:00:00) Introduction

(00:02:04) Meet Anna Graf

(00:03:18) How Generative AI is Transforming E-commerce

(00:05:12) Women in Tech: Anna’s Journey in a Male-Dominated Industry

(00:07:30) Practical AI Tools Revolutionizing E-commerce

(00:10:29) Real-life Use Cases: Efficiency and Compliance in E-commerce

(00:13:18) Supporting Small Businesses with Scalable AI Solutions

(00:15:41) Tackling Regulations and Sustainability with AI

(00:19:13) Breaking Down Data Silos: Collaboration and Integration

(00:22:09) Personalizing Customer Journeys with Omnichannel Experiences

(00:25:46) Generative AI’s Role in Logistics and B2B Matchmaking

(00:29:49) Social Commerce and What We Can Learn from China

(00:33:47) The Future of Loyalty Programs and Digital Twins

(00:40:20) Blurring the Lines Between Virtual and Physical Worlds

(00:43:15) AR and VR Enhancing Retail Experiences

(00:50:29) Empowering Businesses Through Collaboration

(00:55:25) Closing Thoughts and Key Takeaways

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