Beyond The Technique Podcast

Kati Whitledge
  • 5.0 (1)
  • FASHION & BEAUTY
  • UPDATED WEEKLY
Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

  1. 3 DAYS AGO

    591: How to Make Six Figures Behind-The-Chair

    In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you’re a salon owner who wants your team to boost retention and retail sales, this is the episode to share! WATCH ON YOUTUBE: https://youtu.be/MNoLaC9dG0o   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    29 min

  2. 5 MAY

    590: A Simple Lesson in Curls

    We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aaron opens up about what balance looks like in his life, how he defines true success, and the intentional approach he brings when teaching groups of all sizes and experience levels. Whether you’re a seasoned pro or new behind the chair, this conversation offers rich insight into serving guests with all hair types. If your salon is committed to excellence in textured hair service, this is a must-listen. WATCH ON YOUTUBE: https://youtu.be/nrUHfDYjpJc   POWERED BY:  JOIN mya! joinmya.com   FOLLOW AARON SCOTT LACY Website: https://www.aaronscottlacy.com/  Instagram: https://www.instagram.com/aaronscottlacy/  Email: [email protected]   LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    42 min

  3. 28 APR

    589: Raising Prices The Right Way

    In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it. WATCH ON YOUTUBE: https://youtu.be/ECnAkHo8sr8   POWERED BY:  JOIN mya! joinmya.com   FOLLOW IVAN ZOOT Instagram: https://www.instagram.com/ivanzoot/  Website: https://www.ivanzoot.com/  Books: https://www.ivanzoot.com/educational-materials    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    42 min

  4. 21 APR

    588: The Successful Have This in Common

    Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity.   WATCH ON YOUTUBE: https://youtu.be/Rg94f5gXfdM   POWERED BY:  JOIN mya! joinmya.com   GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    23 min

  5. 14 APR

    587: Be a 6-Figure Booker!

    Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just about what you do; it’s about how you show up, how you connect, and how you build a thriving, loyal clientele. If you’re serious about taking your career to the next level, don’t miss this episode! WATCH ON YOUTUBE: https://youtu.be/Ra9DR5mhX5Y   POWERED BY:  JOIN mya! joinmya.com   FOLLOW JUSTIN GOLD! Instagram: https://www.instagram.com/risecoachingconsulting/ Website: https://risecc.com/    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    43 min

  6. 7 APR

    586: Efficient, Intentional, and Revs Your Spirit Up!

    Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work smarter, not harder, so you can optimize your life behind the chair. Don't miss this empowering conversation! WATCH ON YOUTUBE: https://youtu.be/sYZ1bsNI2NA   POWERED BY:  JOIN mya! joinmya.com   FOLLOW J LADNER! Instagram: https://www.instagram.com/itsmrjladner/  Website: https://www.jladner.com/  No Stylist Left Behind Podcast: https://www.jladner.com/podcast    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    30 min

  7. 31 MAR

    585: Deliver World Class Customer Service

    Get ready to be inspired by first-time guest Marty Smith, a seven-figure multi-location salon owner who got into the beauty industry at a young age and never looked back. Marty takes us through every stage of his journey to salon ownership, sharing the key moments that shaped his success. He reveals the core team values that drive world-class customer service and the unique superpowers that have propelled his company forward. Plus, he has an exclusive gift for our listeners—an innovative color formulation app you won’t want to miss! Stay tuned until the end to take advantage of this special offer. WATCH ON YOUTUBE: https://youtu.be/Za2ERyK7dTE   POWERED BY:  JOIN mya! joinmya.com   FOLLOW ON STAGE SALON & COLOR COACH! Instagram: https://www.instagram.com/onstage.hairsalon/  Website: https://www.onstagehairsalon.com/ Get the COLOR COACH app! https://www.colorcoachapp.com/    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    29 min

  8. 24 MAR

    584: Emily Chen is The Influencer of Our Industry!

    In this episode we welcome back the incredible Emily Chen, known as @EmChenHair on Instagram and recognized as one of the top 25 influencers across all industries. Emily shares her inspiring journey from high school dropout to six-figure stylist, ultimately building a thriving seven-figure commission salon. Now a global educator, she empowers hairstylists to elevate their craft and embrace discomfort as the key to growth. Tune in as Emily reveals the mindset shifts and strategies that have propelled her success—and how you can apply them to your own career! WATCH ON YOUTUBE: https://youtu.be/NMuC5k8_5X4   POWERED BY:  JOIN mya! joinmya.com   FOLLOW EMILY CHEN! Instagram: https://www.instagram.com/emchenhair/  Listen to our 1st Episode Together: https://joinmya.com/podcast/0368-survive-thrive-with-salon-owner-emily-chen    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity’s “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

    34 min
See All (101)

About

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

Information

  • Creator
    Kati Whitledge
  • Years Active
    2016 - 2025
  • Episodes
    101
  • Rating
    Explicit
  • Copyright
    © 2024 Kati Whitledge
  • Show Website
    Beyond The Technique Podcast

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada
OSZAR »