Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

7 HR AGO

Your Podcast in My New Book (Insider 233)

AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week after week The real AI artwork trick that’ll make your podcast’s cover look 10X better than your peers—no expensive designer required The step-by-step podcast launch formula that makes your name echo in the minds (and social feeds) of influencers everywhere How to engineer podcast content with a “half-life” most shows would kill for—so your episodes never fade or die The “hungry ghost” problem: are you feeding the gluttonous content monster, or creating something that makes you truly powerful? Secrets of seducing the media—using a media tour to fuel insatiable buzz and make your show un-ignorable The dangerous mistake podcasters make with their cables—and the simple backstage technique to make yours last a lifetime (envy of every audio pro) Are you subconsciously sabotaging your own show with a deadly dull vocal cadence? Here’s how to inject instant charisma and control your audience’s heartbeat Turn your first 10 listeners into your first million—steal this real-world example of podcast growth that puts big networks to shame Discover why old-school radio pros secretly fear podcasters—and the unfair “power moves” you can use to dominate them The subtle social signal hidden in your show’s Spotify play count—and how to leverage it to own your niche (while rivals gnash their teeth) Is your collection of microphones pure greed, or pure genius? Find out how owning just two can put you lightyears ahead Why most podcasters cling to false hope and self-delusion about their reach—and the ruthless truth about how “success” really works in podcasting You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:00] The grueling reality of recording an album as a five-year-old studio musician—and the lessons it taught [00:01:20] Fast fashion, “hungry ghosts,” and the dark side of disposable content in today’s podcasting world [00:05:14] How your podcast could become a real-world example in David’s upcoming book—and why you shouldn’t miss your shot [00:09:22] Launch secrets revealed: Live events, media tours, and the inside scoop on getting your podcast noticed from day one [00:14:52] Terry Gross, never hearing her own voice—and what selfie culture has changed forever about broadcast talent [00:19:11] How Rush Limbaugh did radio—addicted, nearly deaf, and still dominating the airwaves with a single secret weapon [00:24:55] Are you less successful if your Spotify numbers are low? The hidden danger of “success” metrics and what they truly mean for podcasters Big Ideas in This Episode Is your podcast a fast-fashion throwaway? Join my book: Immortalize your podcast success Why podcasters envy radio’s secret skills The dark art of vocal seduction: cadence AI as your greedy new podcast designer? Spotify’s power move: exposing your real numbers Are you hoarding microphones—or stories to tell? The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 233 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

29 min
25 MAY

The Best Merch for Fans (Insider 232)

A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion” in podcasting (and why your superfan isn’t always your final destination) The one thing every podcaster fears: a guest’s secret blurted on-air—then the desperate call begging you to erase it (here’s how to turn disaster into gold) Why rejection and resale could supercharge your audience—envy the reach you can’t control How to turn podcast pins and stickers into rabid collector’s items—triggering fandom lust you never thought possible The forbidden, dirt-cheap podcast setup that rivals the big guns—how your “$100 studio” could earn you kinglike respect (and listeners) Little-known tricks to harness limitations and make your podcast infinitely more creative…while your rivals weep Why mistakes and on-air blunders spawn cults of true believers—here’s how to harness shame, missteps, and embarrassment for viral growth What the most loyal Disney pin traders know that most podcasters don’t (and how you could use it to steal the hearts ... and wallets ... of your listeners) The overlooked “Code Red” rule for survival: when the phone rings with a nightmare edit request, how the savvy podcaster turns panic into power How to make your merch irresistible—even if it winds up on the “uncool” or the unsuspecting—and why that’s a secret weapon Turn podcast events from ghost towns into gold mines: how local, “small-time” networking leaves the mega-conferences trembling The grudge you didn’t know you carried: why it’s better to have your logo in Goodwill than in a landfill (and how to twist it for public envy) The crazy, backstory-packed secret behind “Baba Booey” and how your own accidental inside jokes could fuel an underground movement of rabid fans You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:04] The bittersweet story of finding your own CD in a dollar bin—and the unexpected life of what you put into the world [04:53] The surprising encounter with a homeless man wearing “Call Her Daddy” podcast merch—and what that reveals about your brand’s reach [05:49] Why podcast merch isn’t just for superfans—and how it can spread your message in ways you never anticipated [08:09] How a $500 endurance car race is a perfect metaphor for podcasting on a shoestring budget—and why creative constraints can make your show better [10:07] The hilarious radio origin story of the Howard Stern Show’s “Baba Booey”—and how legendary podcast moments are born from on-air mistakes [12:48] The weird world of Disney pin trading, and how podcast pins can turn listeners into obsessed collectors (and what you can learn from music merch) [19:00] “Code Red”: When a guest wants you to pull their wild on-air confession, and the sticky situations that happen after you hit publish Big Ideas in This Episode Where your merch really ends up—embrace it Why your cast-off swag can create new superfans Turn limitations into podcasting gold Borrow this $500 car race stunt for your show Pin trading secrets: make your podcast irresistible The inside story of Baba Booey’s immortal nickname Code Red: what to do when guests overshare The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 232 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

23 min
20 MAY

Embrace the Enemy (Insider 231)

Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain shows (hint: it’s not just sound quality) The dark art of identifying an “enemy”—and how this psychological trigger makes listeners glue themselves to your content The copywriting secret politicians use to seize power (and how you can use it to control how listeners see you—no matter your size or budget) Are you making this fatal marketing mistake? The hidden danger in oversimplifying complicated podcast topics The forbidden magic of ChatGPT—100+ prompts to outwork, outsmart, and outpace your competition, even if you’re lazy The path to a perfectly imperfect show: why chasing “flawless” is keeping you broke and stuck in podcast obscurity How to transform embarrassing podcast mistakes into rabid fans (and why your screw-ups may be your greatest weapon) The 5-step ritual that turns the “worst mic in podcasting” into a secret weapon for lush, studio-quality sound Why most podcasts are happily ignored—and how to make your show impossible to forget The little-known workaround to make even your blandest episodes go viral (your competitors will hate you for this) How to seduce your audience by speaking their language, then lure them up to your level of mastery (while your rivals stand in the dark) The shameful truth about your listeners’ attention spans—and how you can exploit their laziness to rack up downloads What every beginning podcaster secretly gets wrong (and how early-stage imperfection can put you on the fast track to podcasting power) You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:03:53] The “enemy” trick: How politicians and pro wrestlers use a single narrative to win massive support—and how you can use it to attract listeners. [00:06:11] Why every podcaster needs a “villain”—the surprising psychology behind how having an enemy (even as a joke) instantly grows your audience. [00:07:24] The secret to connecting with listeners who aren’t “on your level”—why bringing your audience up (not talking down) is the key to loyalty. [00:09:34] Embrace imperfection: The three little-known truths every obsessive podcaster needs to hear about mistakes and “getting it right.” [00:11:25] The best time to mess up: Why making rookie mistakes at the start of your podcast journey is a superpower—not a failure. [00:12:41] The Liver King cautionary tale: What happens when your podcast (or personal brand) finally blows up—and the dark side of having everyone watching you. [00:14:03] Blue Yeti redemption: Why the most-mocked mic in podcasting isn’t the enemy after all—if you know how to use it. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 231 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

20 min
14 MAY

The First 10-Minutes of Your Podcast (Insider 230)

How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden superpowers) What professional dancers and FM radio DJs know about performance that every podcaster envies … and how you can steal it The shockingly simple way to create magnetic vocal variety—no natural talent required (shuts down monotone forever) How letting your “life story” leak out in mysterious, seductive bits gets more listeners hooked and coming back for more The ultimate revenge on boredom: How to banish small talk and compel curiosity in the first 60 seconds A dirty little secret about “natural talent”—and why raw beginners can surpass the so-called gifted with this mindset The overlooked tactic for instant power: Make listeners desperate to keep listening by teasing your juiciest secrets Envy the ultra-smooth pros? Discover how editing your own audio turns you ruthless (and rich) Instant audio upgrade: How AI tools let even the laziest podcaster sound like a million bucks (without the work) Automation greed: Effortlessly turn every episode into a seductive blog post that lures fresh fans to your podcast feast The forbidden formula top podcasters use to get reviews that sell—while amateurs beg for worthless “5 stars” Why your bloated intro is bleeding away listeners by the thousands (and how to steal them back, instantly) The unpopular truth about failure: How the most envied podcasters get rich (and powerful) by failing relentlessly … in public You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:01:56] Why your podcast has hidden holes you can’t hear—and the surprising way to uncover them before your listeners do [00:04:12] What is a SWOT analysis and why do smart podcasters secretly use it to leap ahead of the competition? [00:07:22] The myth of “natural talent” in podcasting—why even the best hosts sound terrible when they start [00:08:43] The editing trick from a radio legend that instantly makes your mistakes invisible to the audience [00:11:22] The dangerous trap inside your podcast’s first 10 minutes—and four easy steps to keep people listening [00:14:21] “Don’t spoil the surprise”—the invisible art of revealing (not telling) that you can use to make your interviews more interesting to listeners [00:21:15] The worst podcast review ever written, why it goes viral—and the template for reviews that actually gets you new listeners The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 230 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

25 min
5 MAY

The Darkside of Influencers (Insider 229)

Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the subtle move that makes powerful people beg to work with you The sinister side of influencer stardom—and how you can legally “hack” this playbook for massive podcast growth The jaw-dropping rumor about Taylor Swift that exposes the dirty secret behind industry success—and how to use it to engineer your own “overnight” stardom The “steak sauce” news hijack: how one brand turned a public mistake into millions in free publicity (and how you can too, from your closet studio) The copy-and-paste social media trick that forces big brands to hand you viral attention—no PR agency needed Why most podcast audiences are starved for connection—and the forbidden trick to make them cling to your show like family The overlooked conversational hack that extracts irresistible stories from strangers—turning even a mailman into podcast gold The “insider’s secret” to getting guests and stories competitors can only dream about The savage reality of podcast success: why hype, not talent, wins … and how you can buy your way to the top (yes, there’s a price—discover what it is) How to forge a cult-like community that does your marketing for you—urging listeners to recruit friends, family, and enemies The lazy podcaster’s guide to endless episode ideas—just walk outside and watch the content flood in How price hikes and tariffs are secretly making your podcast more valuable (and how you can exploit this for profit, envy, and more) The bulletproof strategy to transform “passive listeners” into a rampant, loyal audience that obeys your every call to action You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [04:08] The slippery slope: Why money in media quietly changes your boundaries—and the jaw-dropping story David just witnessed yesterday [07:27] The Taylor Swift rumor you won’t read anywhere else—did 100,000 “sold” albums secretly jumpstart her superstardom? [09:25] Why David Hooper has an OnlyFans account (yes, really)—and what that reveals about podcasting and boundaries [11:31] The million-dollar steak sauce mistake: How Linda McMahon’s “A1” flub handed A1 Steak Sauce a viral goldmine (and what podcasters can copy) [15:31] The secret reason your podcast is “family” to some listeners—and a proven playbook for turning silent strangers into superfans [18:00] DJ Bobby Bennett’s lost art: How instant shoutouts and surprise requests forged unbreakable listener loyalty (and how you can steal this move) [22:44] The untapped gold mine for episode ideas: Why talking to your mail carrier or a neighbor (not just podcasters) could land your next viral story The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 229 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

28 min
24 APR

The Death Clock (Insider 228)

How China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so they crave every episode (and beg for more) Why your competitors want you to ignore the silent weapon hidden in simple quiz tools How to legally “hijack” other podcasters’ fans without making enemies (or swapping feeds) The overlooked danger of supply chain chaos: how even your “Made in USA” mic could skyrocket in price overnight The “joint giveaway” secret: how a hunger for free stuff turns strangers into loyal subscribers The envy-inducing magic of stealing credibility … by swapping genuine testimonials instead of ads Why “feed swaps” might secretly be killing your hard-won audience—and 3 sneaky swaps pros use instead How to seduce big-name guests with a single irresistible offer they can’t refuse The embarrassing mistakes that make you look like a clueless newbie—and how to turn them into status and power The action-figure test: Is your next podcast guest a hidden time bomb or goldmine of content? Why the “sticky middle” of your guests’ stories fuels listener addiction (and gluttony for more episodes) The untapped lust for exclusivity—how to use mysterious bonus content to drive audience greed and sharing You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:03:27] Will China tariffs wreck your podcasting setup? Why “just raise your prices” isn’t the answer you think it is! [00:04:53] The fridge fiasco: How a tariff-induced 13-day wait for a refrigerator foreshadows what might hit your podcast gear soon [00:06:28] The “tape sync” days: How podcasters used to hire strangers to record guests in other cities—and why you might actually be getting a bargain today [00:09:02] The viral death clock: How an oddly morbid Instagram meme can juice your podcast’s visibility with the power of quizzes [00:11:40] Why full-on feed swaps could sabotage your subscribers—and clever, less-annoying ways to cross-promote your show for fast growth [00:14:51] The LinkedIn law of reciprocity: How writing testimonials for others can flood your inbox with glowing words—and why it works for podcasters too [00:21:34] What makes a “bad podcast guest” and the underestimated magic of “the sticky middle” story—plus, the hilarious Bad Guest Action Figure you’ve got to hear about The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 228 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

23 min
22 APR

5 "Rules" for Great Podcast Artwork (Insider 227)

Late-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in your niche! How to create irresistible, thumb-stopping visuals—no art degree, big budget, or fancy tools required The hidden power of “less is more” that magnetically draws listeners while your competitors wave their brand in desperation The secret font trick that keeps your show out of the “scroll and forget” graveyard (ignore it and only your mom will squint to read your title) The color contrast code that screams “LISTEN NOW!” to casual browsers, even if they’d previously sworn off podcasts for life How to use a swipe-worthy podcast promo so contagious, fans share it for you (your show spreads like gossip at a high school cafeteria!) Why memes might be the most criminally overlooked path to podcast virality—and how to hijack them to seduce new listeners The quick and greedy way to turn a podcast “time-waster” into a lead-generating machine—influencers and bestselling authors are using it right under your nose This “graphic recording” hack can morph your episodes into art people crave and share… even if your show is “just audio” How to unlock the untapped creative genius hiding in podcasting’s earliest days—unplug, go analog, and watch your show explode with edge and personality The HBO “million dollar intro” lesson: Why money and fancy tech are overrated, but limitation could turn you into a podcasting legend almost overnight Discover the anti-perfection story formula—makes even audio stumbles feel like genius, while “over-editors” drive away their audience in droves The simple 3-step creativity trigger any podcaster can use—turning technological envy into your secret weapon for audio power Why podcasting is the new business card … and how you can dominate your space while others look and sound exactly the same You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [04:59] Why you should almost never put your photo on your podcast artwork—even if you’re “known in your niche” [07:10] The hard rule for podcast cover art: No more than five words—here’s why [09:17] The secret danger of text on top of photos: How most podcasters ruin their first impression [10:37] The meme-inspired podcast promo strategy you can steal—even if you have zero graphic design skills [13:43] What making a 10-second HBO intro in 1982 can teach you about forcing creativity with limited tools [14:55] The Bob Barker microphone limitation: How to spark breakthrough interviews with fewer resources [21:33] Why everybody having a podcast is actually your opportunity—and the video that proves it The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 227 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

24 min
13 APR

The Death of Local Media (Insider 226)

David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embrace your authentic voice ... really Podcasting shortcuts you can use to simplify your production Are you in control your podcast's narrative? Why You Should Listen Why chasing authenticity could be your downfall in podcasting! The deceptive world of social media and how to see through the smoke and mirrors! How to be truly transparent without bragging about being transparent! Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!) Use the death of local media to grow your audience! AI knows who listens to your podcast – do you? Is your podcast missing its true audience? AI will let you know ... Indian accents to American in seconds – a controversial new AI tool explained! Radio voices are dead? What listeners want now ... Michelle Obama’s bold podcasting move: Did she just wipe out an indie podcast brand? How big businesses hunt indie podcast ideas! Myth debunked: You don’t need a professional studio to have a killer podcast! What listeners actually want to hear from your podcast! Why your podcast shouldn't just copy the big guys, and what to do instead! You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance Episode Timestamps 00:00 Podcast Growth Tips 04:09 Editing Enhances Message Clarity (and Attracts Listeners) 08:21 How to Maximize Local Impact with Podcasts 10:59 AI Tools for Podcasters 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent 17:25 Celebrity Podcasts are Overshadowing Indies 22:20 How to Protect Your Podcast Brand 23:17 DIY Trademark Tips and Podcasting Insights The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 226 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

24 min

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Your Podcast in My New Book (Insider 233)

The Best Merch for Fans (Insider 232)

Embrace the Enemy (Insider 231)

The First 10-Minutes of Your Podcast (Insider 230)

The Darkside of Influencers (Insider 229)

The Death Clock (Insider 228)

5 "Rules" for Great Podcast Artwork (Insider 227)

The Death of Local Media (Insider 226)

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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Episodes

Your Podcast in My New Book (Insider 233)

The Best Merch for Fans (Insider 232)

Embrace the Enemy (Insider 231)

The First 10-Minutes of Your Podcast (Insider 230)

The Darkside of Influencers (Insider 229)

The Death Clock (Insider 228)

5 "Rules" for Great Podcast Artwork (Insider 227)

The Death of Local Media (Insider 226)

About

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