The Loop

Cognism
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
The Loop

Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

  1. APR 22

    Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins

    In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed with actionable insights for any team trying to scale ABM without overspending on tools.

    32 min

  2. APR 7

    How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins

    In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism’s shift into the mid-market and enterprise space. From laying strong strategic foundations to aligning sales and marketing around a single North Star, Joe and Liam unpack the planning, data modeling, messaging evolution, and ABM initiatives behind the move. A must-listen for marketers looking to scale smart and go upmarket with impact.

    31 min

  3. MAR 18

    Why big brands win, and how you can compete, with Dale Harrison

    Cognism’s Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.

    58 min

  4. MAR 4

    Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints

    In this episode of The Loop, host Joe Mclaughlin sits down with Brendan Hufford, Founder of Growth Sprints, to discuss his unique approach to content strategy, naming problems instead of categories, and why "checkbox marketing" is holding companies back. Brendan shares insights on content IP, channel-agnostic marketing, and innovative tactics like the "immortal newsletter" and AI-powered audience analysis. Tune in for actionable strategies and fresh perspectives on how to create marketing that truly resonates.

    42 min

  5. FEB 18

    Optimising websites and implementing systematic website testing with Estelle Marasigan

    In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.

    39 min

  6. FEB 7

    How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience

    Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact areas.

    46 min

  7. JAN 21

    When to localise or translate content in international organisations with Cognism’s Content Managers

    Cognism’s Demand Gen Content Manager, Amy Collins chats to SEO and Content Manager (France), Charlotte de Beaumont about Cognism’s demand generation content strategy across regions. When do you translate, localise or create net new?

    32 min

  8. JAN 7

    Marketing signals that drive results with Trinity Nguyen, CMO at Usergems

    Cognism’s VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.

    35 min
See All (93)

About

Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

Information

  • Creator
    Cognism
  • Years Active
    2023 - 2025
  • Episodes
    93
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Cognism
  • Show Website
    The Loop

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